The decline in viewership for The Kapil Sharma Show – Season 3 on Netflix is attributed to a combination of factors. The premiere of season 3 featuring Salman Khan attracted 1.6 million views, a decline from the 2.4 million views garnered by season 1’s opener with Ranbir Kapoor. The following weeks experienced additional declines, approximately 2 million cumulative views in week 2 and 1.2 million in week 3. Despite achieving a spot in Netflix’s Global Top 10 non-English shows, the audience engagement has consistently diminished.
A significant number of viewers believe that the show’s primary demographic—older, television-oriented audiences from Tier 2 and Tier 3 cities—do not typically engage with Netflix. Additionally, some individuals bypass Netflix altogether, choosing instead to view free highlight clips available on YouTube. The criticism directed at the show highlights its outdated format, which includes cross-dressing, stereotypical characters, double entendre humor, and the repetitive exploration of themes such as marriage and family dynamics.
Reddit users are voicing their weariness regarding the forced laughter, predictable sketches, and a “circus-like” format that appears contrived: “Transitioning to Netflix without adapting the show’s format was a misstep.” “The humor is either unamusing or relies on double meanings consistently.” Some fans argue that Netflix’s creative oversight has diminished the show’s spontaneity—editing, audio cues, and alterations to the script seem artificial.
Kapil Sharma has maintained a prominent presence on television for more than ten years. His continual visibility and lack of significant reinvention have probably contributed to viewer fatigue. On streaming services, audiences have access to a broader array of new and varied comedy—rendering the repetition of Kapil’s format that is less enticing.
The Kapil Sharma Show Season 3 is facing challenges with low viewer retention, incompatible platform dynamics, repetitive material, and a belief that it is excessively produced—particularly when compared to newer, diverse OTT comedic offerings. If you are questioning its potential for recovery—many suggest that it might require a total format overhaul, more innovative writing, and possibly a return to conventional television to regain its audience.
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