The new Microsoft Store for Windows 10 and Windows 11 comes with some long-awaited changes to the business model and interface. Microsoft Store is getting a brand new design, a search experience, a new app download/install experience, Android apps integration via Amazon AppStore, and more.
More importantly, Microsoft is trying to make its app store open to everyone. Unlike Apple or Google, Windows Store will promote unprecedented “freedom” for developers, with Satya Nadella saying that ‘Windows has always stood for sovereignty for creators’ and Microsoft will continue to support developers.
Microsoft has relaxed the Store policies and developers who want can now bring their apps and games to the Store. The new Microsoft Store, which is also coming to Windows 10 later this year, will allow apps regardless of the framework used to build it.
As a result, you can expect UWP (modern) apps, Win32 (.exe, .msi programs) Electron, React Native, web apps, and APKs too.
One of the great examples of that is OBS Studio, which is an open-source video editor tool Written in C, C++ and Qt, and it is now available in the Windows 11 Store. Additionally, Microsoft has allowed WinZip, Canva, Zoom, and Disney+ in the Store.
In addition to third-party apps, Microsoft has promised that it will publish Visual Studio, Teams and other programs in the Store. The company will be highlighting the best apps through a feature called “Stories”, which will make it easier for developers to promote their apps and it will also help users to find them.
Microsoft’s vision for new Store
During the event, Microsoft confirmed that Windows 11 Store aims to unite all stores and app frameworks in a single platform to help users get the app they want.
Additionally, Microsoft has announced 100 percent sales revenue for developers using third-party commerce platforms.
Android apps support will be introduced via Amazon Appstore later this year or early next year.
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