Microsoft Store (formerly known as Windows Store) remains an integral part of the OS since Windows 8. Windows Store is how most built-in apps get updates outside of the Windows updates, and it’s also the safest way for users to purchase, download, and install their favourite apps.
In terms of both performance and the number of apps, Microsoft Store is a mess on Windows 10. It has an app gap problem and most companies including Microsoft don’t put their apps like Microsoft Teams or Visual Studio in the store.
The good news is that Microsoft has been working on a brand new app store for Windows 11 with a redesign and many developer-friendly features.
Microsoft has now sent invites for a dedicated event for Windows developers on June 24. It looks like we’ll hear about the new store and policies at this event dedicated to Windows developers on June 24 at 3 PM ET, which will happen after Windows 11 announcement at 11 AM ET.
It’s unclear how Micorosft is planning to impress Windows developers, but the teaser suggests that it’s going to be a “big deal”. In fact, during the Build 2021 developer conference, CEO Satya Nadella had confirmed that the next generation of Windows is going to present an “economic opportunity for developers”.
“We will share one of the most significant updates to Windows of the past decade to unlock greater economic opportunity for developers and creators,” Nadella said.
During the developer event, we’re expecting Microsoft to highlight the features and policies of the new Windows 11’s app store. In addition to the new store, Microsoft will also discuss Project Reunion, WinUI and other developer-focused projects.
New app store for Windows 11
According to previous reports, Windows 11 will update the existing app store with improved design, performance and support for new developer policies.
For example, developers like Google will be able to submit their desktops (Win32) apps to the store. This move could bring Google Chrome and Firefox to the store, according to sources.
The third-party apps can be updated via the store directly, but it would be also possible for interested developers to deliver updates to apps using their own content delivery network.
Unlike Google Play Store or Apple Store, the upgraded Microsoft Store will also allow developers to use their own payments system for in-app purchases. Microsoft wouldn’t make a profit from sales outside of their commerce platform because the company wants to promote its Store as an open platform for everyone.
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