With her colossal global fanbase, Taylor Swift is not only a chart-topping music sensation but is now making waves in the film industry with her highly anticipated “The Eras Tour.” While Swifties eagerly await her concert movie, several production companies are feeling the pressure to adjust their film release schedules.
Most recently, John Cena’s action-comedy film, “Freelance,” announced a three-week delay in its release date to avoid a head-to-head clash with “The Exorcist: Believer.” Interestingly, “The Exorcist: Believer” had initially adjusted its release date to steer clear of what’s being dubbed the “Swift effect.”
According to reports from Hindustan Times, “The Eras Tour” is poised to outshine the combined opening weekend earnings of all its six remaining competitors from September 22 to its release date on October 13.
On one hand, movies like “EXPEND4BLES,” Gareth Edwards’ groundbreaking science fiction project “The Creator,” “Dumb Money,” “PAW Patrol: The Mighty Movie,” “Saw X,” and “The Exorcist: Believer” are collectively estimated to earn approximately $68 million during their respective first weekends. In stark contrast, “The Eras Tour” alone is projected to command an astounding $96 million or potentially even more.
As Taylor Swift’s foray into the film industry gains momentum, it seems the entertainment world is witnessing the Swift effect not only in music but now on the silver screen, causing other films to strategically adjust their release plans to navigate this cinematic phenomenon.
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Read on Lehren - Taylor Swift’s “The Eras Tour” Threatens Box Office Clash As Film Releases Reschedule
source https://lehren.com/entertainment/hollywood/taylor-swifts-the-eras-tour-threatens-box-office-clash/178675/
