Wicket Labs, a Seattle startup that provides audience data to online video providers, has been acquired by publicly traded video platform Brightcove. Terms were not disclosed. Wicket gives media and entertainment companies a “Wicket Scorecard” that shows how streaming content viewers choose what they watch and why customers churn. Marty Roberts and Ian Blaine, former colleagues at thePlatform...
from GeekWire https://www.geekwire.com/2022/brightcove-acquires-video-audience-insights-startup-wicket-labs/